Thursday, February 24, 2011
Rentalship is the new Ownership
I think live|work coined it a little more elegantly 8 years ago with, "It's not what you own. It's what you use." That said, here's a quick article from Wired about the rise of collaborative marketplaces and a little bit about the implications. Rachel Botsman was quoted with a nice bit,"“We are relearning how to create value out of shared and open resources in ways that balance personal self-interest with the good of the larger community,” she says. “For the first time in history, the age of networks and mobile devices has created the efficiency and social glue to create innovative solutions, enabling the sharing and exchange of assets."