Wednesday, March 9, 2011
Categorizing Collaborative Marketplaces
Pulling again from What's Mine is Yours: The Rise of Collaborative Consumption, below are three categories for grouping the burgeoning systems for trading, swapping, lending, borrowing, sharing and exchanging.
Product Service Systems
These services enable products, if owned by an entity, to be rented, and if owned by individuals, to be rented or shared peer-to-peer. These systems do well to extend the life of a product and maximizes its utility. Examples include ZipCar, Zilok, Rentoid, RelayRides.
Through social networks, these markets enable the redistribution or circulation of used or unwanted good. Products can be free ex. Freecycle, Around Again; sold for points ex. Barterquest; or for cash ex. eBay, Flippid; or some sort of mixture ex MakeupAlley, Craigslist. The powerful thing about redistribution markets is that they challenge the traditional relationship between producer, retailer and consumer, blurring the lines between actor and audience.
Involves the sharing of less tangible items such as time, skills and places. These occur on local as well as international levels. Rather than a centralized top down management system, these dynamics rely heavily on trust and interpersonal dynamics to survive and flourish. Examples include; Citizen Space, Airbnb, Landshare, and ParkatMyHouse, to name a few.