The UK Design Council's Chairman, Sir Michael Bichard, is championing a new program called Public Services by Design. He believes there are three key ways in which design can make public services better.
1. It can redesign the way we deliver our services allowing us to “build or reshape our services around citizens, around clients, around customers.”
2. It can help the development of better policy “ensuring that ideas are tested before having scarce resources invested in them on a national basis.”
3. “Design can help us in the public services to be more innovative. We need to be conscious that today’s problems are just not going to be addressed by yesterday’s ideas and yesterday’s solutions...we need a whole new approach to policy over the 10 years.”
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